Words to Win By: The Slogans, Logos, and Designs of America’s Presidential Elections

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From “All the Way with LBJ” to red MAGA hats, famous and infamous slogans, logos, signage, and accessories from over a century of presidential elections are compiled in a striking visual encyclopedia.

Presidential campaigns emerge in state fairs, stump speeches, and selfie lines; but when the crowds disperse and after ballots are cast, movements live on in posters, logos, slogans, and accessories. From Hillary pins to Warren Harding’s “Return to Normalcy” banners, from buttons emblazoned with Dwight Eisenhower’s trademark “I Like Ike” to Shepard Fairey’s iconic “HOPE” poster for Barack Obama, and highly thought-out promotions for Biden and the rest of the 2020 presidential candidates, campaign materials serve as portals into the complex nature of American politics, values, and emotion.

This collection of visual messaging, brimming with five hundred punchy color images from United States presidential campaigns from the turn of the twentieth century to today, contains the bold graphics, quippy one-liners, and cutting-edge designs that shaped the way America viewed its would-be leaders and revealed the way its would-be leaders viewed America in return. Presidential candidates might range from policy wonks to moral champions to experienced leaders, but they all rely on expert branding to convey their unique platforms to the public.

In the fast-moving age of Twitter and Facebook, this tangible display of effective—and regrettable—American artifacts is destined to delight political junkies and design aficionados of all stripes.

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ISBN
9781948062145 9781948062541 9781948062503 9781948062787

Available Formats
Hardcover, Kindle Paperback, Kindle Hardcover, Kindle Hardcover, Kindle

Publisher ‏ : ‎ Apollo Publishers
Publication date ‏ : ‎ November 3, 2020
Edition ‏ : ‎ Illustrated
Language ‏ : ‎ English
Print length ‏ : ‎ 416 pages
ISBN-10 ‏ : ‎ 194806264X
ISBN-13 ‏ : ‎ 978-1948062640
Item Weight ‏ : ‎ 2.31 pounds
Dimensions ‏ : ‎ 6 x 1.1 x 7.5 inches