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*Once again a New York Times bestseller! First the original edition, and now the new Final Edition*

An essential new edition―revised and updated from cover to cover―of one of the most important books of the last two decades, by Nobel Prize winner Richard H. Thaler and Cass R. Sunstein

More than 2 million copies sold

Since the original publication of Nudge more than a decade ago, the title has entered the vocabulary of businesspeople, policy makers, engaged citizens, and consumers everywhere. The book has given rise to more than 400 “nudge units” in governments around the world and countless groups of behavioral scientists in every part of the economy. It has taught us how to use thoughtful “choice architecture”—a concept the authors invented—to help us make better decisions for ourselves, our families, and our society.

Now, the authors have rewritten the book from cover to cover, making use of their experiences in and out of government over the past dozen years as well as an explosion of new research in numerous academic disciplines. To commit themselves to never undertaking this daunting task again, they are calling this the “final edition.” It offers a wealth of new insights, for both its avowed fans and newcomers to the field, about a wide variety of issues that we face in our daily lives—COVID-19, health, personal finance, retirement savings, credit card debt, home mortgages, medical care, organ donation, climate change, and “sludge” (paperwork and other nuisances we don’t want, and that keep us from getting what we do want)—all while honoring one of the cardinal rules of nudging: make it fun!

From the Publisher

Discover how to make better decisions for yourself, your family, and society

Features All New Material about: medical care, personal finance, retirement savings, climate change

Few books can be said to have changed the world, but Nudge did. - Daniel Kahneman

The gold standard for using behavioral science to guide decisions. Even better than the original.

The new edition significantly deepened my understanding of what nudges are. It truly is a must-read

Publisher ‏ : ‎ Penguin Books
Publication date ‏ : ‎ August 3, 2021
Edition ‏ : ‎ Revised
Language ‏ : ‎ English
Print length ‏ : ‎ 384 pages
ISBN-10 ‏ : ‎ 014313700X
ISBN-13 ‏ : ‎ 978-0143137009
Item Weight ‏ : ‎ 10.8 ounces
Dimensions ‏ : ‎ 5.49 x 0.81 x 8.44 inches

Customers say

Customers find the book informative and easy to read, with one noting it offers explanations for daily phenomena. The writing style receives positive feedback. However, several customers find the content overly complicated and repetitive.

AI-generated from the text of customer reviews